Serena’s skills

Lean UX

WHAT IS LEAN UX?

The goal of Lean UX is to produce a minimum viable product and push it out to the market as rapidly as possible.

This process may include getting the core product out first in order to establish if there’s a viable market demand, and then build a full in a managed phases to secure the preset outcome.

SKILLS APPLIED:

Rapid Prototyping

WHY RAPID PROTOTYPING?

Rapid Prototyping is an effective technique to gather feedback addressing the outcome of the design presented. It allows to quantify users’ needs and test usability.

Early identification of the issues with UX, ID, UI and usability greatly speeds-up the process of gaining the desired outcome.

SKILLS APPLIED:

Brand Communication

WHAT IS BRANDING?

Branding is defined as the expression of the essential values of an organization, product, or service.

Consistent branding yields a strong brand equity and enhances its perceived value through emotional attachment.

SKILLS APPLIED:

Front-End Development

WHY CODE DEVELOPMENT?

Understanding codes allows for a better overall comprehension of the scenario and enables me to provide high-quality performances in Rapid Prototyping. My degree in Information Technology focused on Human – Machine Interaction Design supported and enhanced my passion for Web-Based coding: it is flexible, pervasive, with lots of technology triggers and it is strictly related to people.

SKILLS APPLIED:

Industries

FINANCE & BANKING

User Experience Design for soft login areas (personal content, communication tools, user’s products access and management, user account and preferences) and solid-login (transactions).

SOFTWARE PLATFORMS

Personas, usage scenarios, information architecture, interaction design & wireframes, visual design, icons, front-end coding.

AUTOMOTIVE

User Experience Design for car spaces: trust level, sensoric attitudes, perceived stress level, fun level, usability, user acceptance, co-experience, perceived safety, user’s relevant emotional states analysis.

Experience

Senior UX Designer

N&TS GROUP
June 2015 – Present

Lean UX Senior Designer & Digital Art Director

Filmare GroUP
January 2012 – April 2015

UX/ID Designer & Digital Art Director

MBF Entertainment
January 2011 – December 2011

Internet Account Manager & Interaction Designer

Gruppo Bancario Mediolanum
May 2010 – December 2010

ID/UI Designer & Corporate Image Manager

ITSME – Università di Milano Bicocca Official Spinoff
July 2008 – April 2010

TESTIMONIALS

Serena is a motivated colleague, who timely and successfully accomplished all tasks assigned to her. Her duties have extended well beyond the “corporate image” field: from art direction (e.g., website theme design and development, promotional video production) to concept development (she has been involved in the design of a concept for a prototype in the automotive sector). I definitely recommend Serena for roles involving creativity and image management
Marco Loregian, Clickpoint
Serena is a quick learner and worker. Her knowledge of both programming and graphic development are seldom seen and are a valuable resource for any studio which need them both. She can easily be inserted as link between the 2 development groups in order to gain speed for data and info exchanges between the two, often separate, worlds.
Definitely a hard worker. Best wishes for your working future!
Pier Francesco Tortorelli, Reflections
I was lucky to have Serena among my co-workers in 2010. She was responsible for the development of a very complex project that required extreme competence in the computer field and required great creative abilities.
She is also able to work both in a team and autonomously. For the sense of reliability that she demonstrated we think that we will avail ourselves of her expertise in the future.
Giuseppe Mascitelli, Gruppo Bancario Mediolanum

CLIENTS

About me

Serena De Biasi

Born on November 16th, 1981.
Serena lives and works in Milan, Italy.
She loves to drive cars, ride motorbikes and horses.

Her passion for visual arts is consistently nourished both during her working hours and spare time too.

Internationally experienced (and awarded) for corporate design & UX Design (for live events).

In the photo: me and my horse Ruben.
Please notice his expression: “Oh my, here she comes again with kisses…”

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